Don’t Fall For It! High Pressure Sales Tactics at the Hershey RV Show
But there’s another side to the show that many first-time visitors don’t see coming. Dealers often fly in high-performing salespeople from across the country with one mission: to close contracts quickly. That environment makes the Hershey Show a prime spot for high-pressure sales tactics that can leave buyers regretting their decision later.
The good news? With a little preparation, you can enjoy the show, explore all the options, and avoid the pitfalls. Here’s how to recognize common tactics and how to shop smart so you leave with confidence instead of buyer’s remorse.
Why High-Pressure Sales Tactics Happen at Shows
Big RV shows like the Hershey RV Show create the perfect environment for high-pressure sales. Dealers bring in salespeople from all over the country with one goal: move as many units as possible before the show ends. With just a few days to hit their targets, the focus shifts from building trust to closing contracts quickly.
That urgency often comes at the buyer’s expense. Instead of taking time to answer questions honestly or walk through all the costs, sales teams lean on tactics designed to get you to sign on the spot, even if it’s not the best fit for your budget or lifestyle.
It’s also important to remember that these sales teams are often temporary. They’ve been brought in specifically for the show and may not be connected to the dealership you’ll be working with after the sale. That means once the contract is signed, the person who sold you the RV may be long gone, leaving you to navigate warranty claims, service issues, or hidden fees with little support.
By contrast, a trusted local dealer wants to build a relationship that lasts long after you drive off the lot. Located just about an hour from the Giant Center, our priority isn’t making a quick sale; it’s building lasting relationships. We want to make sure you get transparent pricing, no hidden fees, and zero pressure, so you can shop with confidence long after the show is over.
Common High-Pressure Sales Tactics to Watch For
Walking through the Hershey RV Show can be exciting, and with so many models, it’s the perfect time to compare different RV types. However, it’s also where some dealers rely on strategies that push buyers into quick decisions. Recognizing these tactics is the first step to avoiding regret later. Here are some of the most common ones you’ll see on the show floor:
1. Artificial Urgency
Salespeople know that urgency creates pressure. You’ll often hear lines like “This deal is only good today” or “If you walk away, the price goes up tomorrow.” The truth is, while promotions might be tied to the event, a legitimate dealer will honor fair pricing beyond a single conversation. Urgency is designed to cut off your ability to compare options or take time to think.
2. Scarcity Pressure
Another tactic is making you believe you’re about to lose out. Statements like “This unit will be gone in an hour if you don’t sign” are meant to spark panic buying. While popular models do sell quickly, there are usually multiple units or comparable floor plans available. Additionally, if the RV is a new model, dealers can often order another from the manufacturer for you. If a dealer insists you must decide immediately or risk losing everything, it’s a red flag.
3. Confusing Pricing
At first glance, the numbers may look like a bargain. But what’s often missing is transparency about the final total. Dealers may show you a low sticker price while quietly leaving out thousands in processing fees, prep charges, or surprise add-ons. By the time you’re ready to sign, the cost can be far higher than what was originally presented. Always ask for the “out-the-door price”, the full amount you’ll actually pay.
4. Bundled Extras
Sometimes, salespeople sweeten the deal with “bonus” items, extended warranties, protection plans, or accessory packages. They’re presented as if you’re getting special perks, just for you, but many of these extras are marked up significantly, inflating the final price. Worse, they’re often bundled in a way that makes it hard to decline. If you didn’t plan on buying those extras, don’t let them be slipped into your contract.
5. Wearing You Down
Perhaps the oldest trick in the book: keeping you in long, drawn-out conversations until you’re mentally exhausted. After hours of walking through models and listening to pitches, it’s easy to give in just to end the discussion. This is intentional. A reputable dealer will respect your time and give you space to make a decision, not corner you into one.
How to Protect Yourself from High-Pressure Sales tactics at the Hershey RV Show
The Hershey RV Show is a fantastic place to see dozens of models at once, but to leave feeling confident, not pressured, you’ll want to go with a strategy. Here are some proven ways to protect yourself while still enjoying the show.
1. Ask for the “Out-the-Door” Price
Never rely on the sticker price or the first number a salesperson gives you. Always ask for a written-out-the-door price, the total you’ll pay after all taxes, fees, and add-ons. This is the only way to know what the RV will truly cost you. If a dealer hesitates or won’t provide it in writing, that’s a sign they’re hiding extra charges.
2. Don’t Rush
High-pressure tactics thrive on urgency. But remember: if a deal is legitimate, it won’t disappear in a matter of hours. Take time to think it over, compare your options, and even sleep on it if you need to; after all, the event is more than just a single day. A rushed decision often leads to regret.
3. Shop Around
The best way to know if you’re getting a fair price is by comparing. Use the Hershey Show as an opportunity to browse models and floor plans, but avoid signing contracts on the spot. Once you’ve narrowed down your favorites, check prices with trusted local dealers who can offer better long-term support. At Juniata Valley RV, we always list our new RVs for sale with transparent prices. If you see the RV manufacturer, but not the model you’re looking for, on our site, give us a call! We may be able to order that model for you.
4. Bring a Checklist
Walking into the show without a plan makes you more vulnerable to sales pressure. Before you go, make a checklist of the features you want, your must-haves, and your maximum budget. Sticking to your checklist helps you stay focused and prevents you from being swayed by flashy upgrades or extras you don’t actually need and hadn’t planned to get.
5. Walk Away When Pressured
If at any point you feel cornered, remember: you have the power to walk away. A reputable dealer won’t make you feel uncomfortable or rushed. No RV is worth the buyer’s remorse. Trust your instincts; if the pressure feels too strong, it’s best to move on.
Why Juniata Valley RV Is Different
At Juniata Valley RV, we know shopping for an RV should be exciting, not stressful. That’s why we’re committed to never using the high-pressure tactics you’ll find at the Hershey Show.
- No Hidden Fees – The price you see is the price you pay. No surprises, no inflated totals.
- No Pressure – We sell with honesty, not gimmicks. You’ll never be rushed into a decision.
- Local & Trusted – Serving Pennsylvania RVers for more than 25 years, we’ve built our reputation on transparency and customer care.
- Convenient – Located just about an hour from Hershey’s Giant Center, we’re close enough for you to visit anytime without the crowded show atmosphere.
